NYC-based Creative Director; obsessed with sports and pop culture. Passionate about disruptive content, growing teams and collaborating on the biggest and best projects out there. Experienced in building departments, shows, brands and social strategies. Learning and seeking next opportunity to make a difference.
A Few Projects
Broke IG on a Sunday morning
Helped folks get through 2020
Oversaw draft after draft after draft
Developed a suite of social games
Created a bot to argue with NBA X
Intertwined sports + pop culture
Some Areas of Expertise
All Things Content
Design
Social Innovation
Managing Teams
Developing Talent
Video
Sports + Pop Culture
Career
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Director, Design + Social Innovation
Feb 2018 - July 2024
Creative Manager
Aug 2015 - Feb 2018
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Graphics Producer
July 2008 - Aug 2015
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AP (NY, NY)
2005-2008
PA II
2003-2005 (Bristol, CT)
“Treat your audience with the same level of respect as you want to be treated as a consumer.”
“If it looks and sounds like an ad on social, don’t be surprised when it doesn’t resonate.”
“The team. The team. The team.”
Philosophy