NYC-based Social Creative Director immersed in sports, music, film, prestige TV, podcasts, nostalgia, food culture & pop culture. Passionate about disruptive social content, building teams and collaborating on the biggest and best projects. Founded Social Innovation at Bleacher Report with experience in building organic content, sales partnerships, shows, brands and social strategies.
I also know why your content is underperforming on social.
A Few Projects
Broke IG on a Sunday morning
Developed a suite of social games
Helped folks get through 2020
Oversaw draft after draft after draft
Created a bot to argue with NBA X
Turned an L into a W for sneakerheads
Some Areas of Expertise
Content Development
Design Thinking
Social Innovation
Managing Teams
Developing Talent
Video
Podcasts
Career
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Creative Director
Feb 2018 - July 2024
Creative Manager
Aug 2015 - Feb 2018
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Graphics Producer
July 2008 - Aug 2015
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AP (NY, NY)
2005-2008
PA II
2003-2005 (Bristol, CT)
“Treat your audience with the same level of respect as you want to be treated as a consumer.”
“If it looks and sounds like an ad on social, don’t be surprised when it doesn’t resonate.”
“The team. The team. The team.”
Philosophy