Social Innovation Director immersed in sports, music, film, prestige TV, podcasts, nostalgia, food culture & pop culture. Founded Social Innovation at Bleacher Report with vast experience in building teams, developing organic content, design thinking, programming, sales partnerships, shows, brands and social strategies.
A Few Projects
Broke IG on a Sunday morning
Helped folks get through tough times
Oversaw draft after draft after draft
Created a bot to argue with NBA X
Turned an L into a W for sneakerheads
Some Areas of Expertise
Content Development
Design Thinking
Social Innovation
Managing Teams
Developing Talent
Video
Podcasts
Career
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Creative Director
Feb 2018 - July 2024
Creative Manager
Aug 2015 - Feb 2018
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Graphics Producer
July 2008 - Aug 2015
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AP (NY, NY)
2005-2008
PA II
2003-2005 (Bristol, CT)
“Treat your audience with the same level of respect as you want to be treated as a consumer.”
“If it looks and sounds like an ad on social, don’t be surprised when it doesn’t resonate.”
“The team. The team. The team.”
Philosophy